What does “The New Normal” actually mean for Bespoke Tailors and Fashion Designers in the Post Covid era? Executive positions are now younger, and more women are rightfully leading the way as directors, and even more, are becoming entrepreneurs of the future. The younger generation is more likely to buy online using a smartphone and the lady executives require the same bespoke options that have been predominantly for older men in the past. Living with Covid-19 requires all retailers, particularly Bespoke Tailors, and Fashion designers, to have an online presence to mitigate the risks of drops in footfall. Early adaptors who accept the new normal are most likely to succeed in business continuity but regrettably, those who are not proactive by getting online now, may well not survive.