NEWS UPDATE

12May 2023 by Katinka Haugnaess No Comments

How Virtual Try-on Can Improve Your E-commerce Business?

In a post-pandemic world fashion consumers are increasingly shopping online. With a rise in e-commerce, virtual try-on technology has become an indispensable tool for retailers looking to replicate the in-store shopping experience. Virtual try-ons allow customers to conveniently try on clothing in a virtual environment before making a purchase. VTO In Context By leveraging TDM Avatar technology, customers can use their smartphones or computer cameras to view garments directly on a digital twin in their exact measurements to give accurate size recommendations. As e-commerce’s limitation with 2D is that visualisation and fit is inaccurate and poor. TDM aims to address this limitation through enhancing customers' 3D virtual try-on experience. VTO has revolutionised online shopping by creating an immersive and emotional experience through VR applications. Therefore, Experts are hailing VTO technology as the…

25Apr 2024 by Noor Rehman

3D Avatar Creator!

Welcome to our 3D Avatar Creator, where your imagination knows no bounds! In today's digital age, expressing yourself in the virtual realm has become an integral part of our online interactions. Whether you're gaming, chatting with friends, or exploring virtual worlds, having a personalized avatar adds a touch of individuality and fun to your online presence. And with our innovative 3D Avatar Creator, the possibilities are endless! Why Choose Our 3D Avatar Creator? Unmatched Customization: Say goodbye to cookie-cutter avatars! Our creator offers an extensive range of customization options, allowing you to tailor every aspect of your avatar to reflect your unique style and personality. From hairstyles and facial features to clothing and accessories, the power to create your perfect digital self is in your hands. High-Quality Graphics: We believe…

29Feb 2024 by Katinka Haugnaess No Comments

THREEDEEMEE New webinar series ‘Across the Chain: 3D in Fashion’

THREEDEEMEE (TDM) is excited to introduce our webinar series ‘Across the chain: 3D in Fashion’. This webinar series will be an exciting journey to uncover the challenges and triumphs of 3D in fashion. ‘Across the Chain’ will see exciting conversation between leaders from across fashion’s supply and value chain, giving a full view of what is next for 3D in fashion. THREEDEEMEE x EMBODEE and CAD for FashionTo kick off, TDM is thrilled to present our speakers, OJ Shelten CEO of EMBODEE and Erica Horne owner of CAD for Fashion. Embodee is a state of the art platform for collaborative digital product design. It allows apparel teams to work closely together from anywhere, supercharge design flows, discuss and publish products digitally.CAD for Fashion are specialists in 2D and 3D CAD training for…

14Dec 2023 by Katinka Haugnaess No Comments

THREEDEEMEE featured in The Interline DPC 2023 Report

The interline recently published their 2023 DPC Report. This year the DPC Report 2023 will be a look behind the curtain at the realities of 3D working and digital product creation across the major sectors of fashion. The team at Interline highlighted that the report will discuss insights ranging from immersive experiences and high-fidelity final pixels, to virtual eCommerce photography. As highlighted by Interline 'The report will spotlight how much trust can be placed in digital assets today, and the wide spectrum of use cases that exist for digital representations of physical products - as well as the work that goes into creating them.'. THREEDEEMEE x The Interline DPC ReportTHREEDEEMEE Is proud to be featured in this years report where we share our expertise on such as our thoughts on our role…

07Dec 2023 by Katinka Haugnaess No Comments

TDM at Digital Fashion Week 2023

In early September 2023, TDM's animation team along with other talented digital designers took part in this years Digital Fashion Week. Digital fashion has been on the rise over the past few years. The term Digital Fashion is defined as the 'visual representation of clothing built using computer technologies and 3D software. This industry is on the rise due to ethical awareness and uses of digital fashion technology such as artificial intelligence to create products with complex social and technical software.' THREEDEEMEE at Digital Fashion Week 2023Digital Fashion Week (DFW) is an event that takes place alongside traditional fashion weeks. Specfically, DFW is a hybrid physical/virtual fashion exhibition. Through the optics of IRL X URL, the audience is immersed in the shifting realities of fashion through AR, Web 3.0, holograms, Metaverse runway shows,…

03Dec 2023 by Katinka Haugnaess No Comments

Fashion’s Fit Problem: Unveiling the Environmental Consequence

Fashion’s fit problem poses significant challenges for the fashion industry, leading to environmental consequences and increased returns. In this post, we explore the detrimental effects of fashion’s fit problem on the environment and discuss potential solutions. The Problem with Fashion's Size ChartFashion’s fit problem is as old as e-commerce itself, returns stemming from poor fit are therefore a major pain point for retailers. According to the National Retail Federation, apparel is the second most returned product category, citing wrong fit and colour as the top reasons. With 64% of consumers returning an item because it does not fit correctly. Reinforcing the need for more accurate measurement systems and virtual try-on solutions across the industry. Clothing returns cost the industry billions of dollars each year, as well as causing environmental harm. Unsold…

02Nov 2023 by Katinka Haugnaess No Comments

TDM in partnership with FOCUS Art Fair 2023

In early October 2023, TDM launched their first partnership with FOCUS Art Fair for their 2023 art show at Saatchi Gallery. Here we exhibited our animation work and created and exciting VR experience. Who is FOCUS Art Fair?FOCUS Art Fair is an annual contemporary art fair organized by HongLee, an international art agency based in Paris. Each year, FOCUS gathers and introduces galleries from over 40 countries under one theme selected according to the ongoing art trend and issues. In an immense Art scene composed of global galleries, artists, artworks, and collectors, FOCUS aims to become a one of a kind event that can inspire a new artistic wave, through a world tour at the global art market hubs such as Paris, London, and New York."We believe that Metaverse, NFTs,…

25Oct 2023 by Katinka Haugnaess No Comments

The Dark Side of Vanity Sizing in the Fashion Industry

In the fashion industry, size standardisation is a hot-button issue. In recent years, many fashion designers and retailers have been criticised for vanity sizing - the practice of using smaller sizes to entice customers into believing they are thinner than they actually are. The reality is that this practice contributes to a host of issues with fashion's sizing, from unrealistic expectations for customers to a lack of consistency between different brands. In this post, we will discuss the dark side of vanity sizing in the fashion industry and what can be done to help address size standardisation. The History of Vanity Sizing in FashionIt's a common frustration that we all share: trying to find clothes that fit properly. In fact, it's becoming increasingly difficult to navigate fashion's size issues, with many…

05Sep 2023 by Katinka Haugnaess 3 Comments

TDM Measuring and Scanning System Prototype Launch: Revolutionising VTO Technology

In a world where online shopping and virtual experiences are becoming increasingly integrated into our daily lives, the evolution of virtual try-on technology has reached a new pinnacle. This blog post delves into the launch of TDM measuring and scanning system prototype. Which is the next step in TDM Avatar vision. Our core technology, TDM Avatars, will provide users with an accurate representation of how clothing and accessories will look and fit on their unique body types. Moreover, these avatars aim to capture the nuances of an individual's body dimensions, ensuring an unprecedented level of realism and personalisation in the VTO process. TDM Measuring and Scanning System Beta LaunchTDM recently launched our measuring and scanning system marking the next step in TDM’s development of our core technology. Combining the power or precision…

12Jul 2023 by Katinka Haugnaess No Comments

Why Do Fashion Brands Need to Pay Attention to the Metaverse?

The Metaverse is an expansive virtual space that is quickly becoming a powerful tool for fashion brands. It has the potential to revolutionise the way fashion brands interact with their customers. In addition to how they create and market their products. For fashion brands who want to stay ahead of the curve, it's essential to understand what it is, why it's beneficial, and what its future holds. In this blog post, we'll explore these topics and provide insight into why fashion brands should take notice. What is the Metaverse? The Metaverse is one of the latest buzzword that's been circulating in the tech world. Simply put, it is a virtual world, where users can interact with each other in real-time, in a 3D environment. This is a virtual universe that will…