Fashion’s Fit Problem: Unveiling the Environmental Consequence

Fashion’s Fit Problem: Unveiling the Environmental Consequence

Fashion’s fit problem poses significant challenges for the fashion industry, leading to environmental consequences and increased returns. In this post, we explore the detrimental effects of fashion’s fit problem on the environment and discuss potential solutions.  The Problem with Fashion's Size ChartFashion’s fit problem is as old as e-commerce itself, returns stemming from poor fit are therefore a major pain point for retailers. According to the National Retail Federation, apparel is the second most returned product category, citing wrong fit and colour as the top reasons. With 64% of consumers returning an item because it does not fit correctly.  Reinforcing the need for more accurate measurement systems and virtual try-on solutions across the industry.   Clothing returns cost the industry billions of dollars each year, as well as causing environmental harm. Unsold…
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