Early animation work was focused primarily on the online stopping industry such as fitting rooms and 3d garment configurators.
However, the reluctance of High Street Retailors to transform from the quill to digital has been a slow process. Most of these companies have now been consumed by larger online retail companies such as ASOS and Boohoo who now find themselves in a period of change to reduce the cost of returns.
Threedeemee technology ideally addresses the 2 main reasons that returns are made: due to them a client not liking the garment look when they try it on, or it does not fit them. Threedeemee still believes this market will emerge.